Even though search engines like Google have been quite clear about some of the practices which are judged to be unacceptable, it is still possible to witness online behaviour which breaks the rules. This means that there is value in outlining some of the unethical techniques out there to ensure that fewer site owners opt to go with consultancies that would take liberties with their investments.
At searchengineoptimization.co.uk we only engage in ethical link building. This means that the sites which we manage have every chance of making gradual but impressive progress. In contrast, unethical methods may give a site a quick boost but cannot deliver sustainable and secure success.
One of the best ways of attracting links is via the deployment of high grade content. However, the production of such content takes time. Hence there is a temptation for unethical firms to use content which is not unique. Duplicate content is frowned upon by Google and successive Panda updates have hoped to increase the quality of the original online content being manufactured.
Another type of behaviour which breaches the guidelines is automated blog comments. This spam will be seen as such by users and will not show those who produce it in a good light. This means that it is never wise to use a firm that resorts to such ill-judged tactics.
Some SEO companies still break the rules by buying links. This means that they typically fail to deliver site quality and always take the risk that they might incur a search engine penalty
